“P” for passionate. We are a group of passionate people developing a business that brings consumer stylish and versatile fashion accessories; “P” also means price, our products are not fancy and pricy, however they position towards most consumers’ affordability. 

“U” for unique. All our products are uniquely designed by our designing team who are the designers from local Art University. Each piece is different with others.

 “R” as reliable. We aim at a long-term business relationship therefore we position ourselves as a reliable partner. We understand products and services cannot be separated under modern business environment, therefore it becomes our standard.

 “E” as evolutionary and innovative thinking. We are never satisfied with our achievement and we always think of better design, better products and better services. 

Our company ( New Meiyi ) was incorporated in 1993, beginning as a state owned manufacturing firm. Over 15 years, we have developed into an enterprise with annual turnover of ten million dollars. Our strength is women fashion and fashion accessories. Our main product lines are women's scarves and wraps. Among our customers are International brand names such as JC-penny, Esprit and Miss Sixty. We are located in Hangzhou, a scenic city near Shanghai. New Meiyi is a ISO-9001 certified company.

PURE ^TM is a registered trade mark for scarves and shawls made by New Meiyi.